It's not just about selling a product; it's about enriching a narrative and becoming a cherished part of your audience's story. Take a page from Natalie Barbu's book—make it authentic, make it personal, and above all, make it a story worth sharing.

Are you a Starbucks or a Dunkin' in your data strategy? Before you spill your espresso in protest, let's run through the tactical and actionable insights that can turn your brand towards a Starbucks-like loyalty.

The importance of the repurchase rate as the key metric for business longevity, advocating for a strategic focus on customer retention and the crucial role of a dedicated Head of Retention.

Branding isn't just about catchy taglines or visually appealing logos. It's an art form, a delicate blend of storytelling, innovation, and resilience.

From pop-up ads to influencer collaborations, the path to securing customer loyalty is intricate and ever-evolving. We sat down with Lucas DiPietrantonio to shed light on a compelling 10,000-foot view of the evolving marketplace.

You’ve probably played around with ChatGPT quite a bit to help with your sales and marketing copy. But have you turned ChatGPT into the best writer on your team?

There are seemingly endless ways to grow on social media. TikTok, Instagram, Snapchat, LinkedIn, blogs, podcasts… the list doesn't end. Company's rarely see the growth that Ogee, a beauty brand, saw in its first six months.

Brandon Snower isn't your average CEO. His perspective is rich, multifaceted, and informed by myriad "Oh sh*t" moments. His brand, Le Alfré, offers more than just fashion—it promises an immersive experience, invoking emotions and affirming identities.

In industries where the majority of traditional marketing and advertising methods are simply illegal, it’s crucial to think outside the box.

I recently sat down with Bryant Knight, President & COO of Malbon Golf, to extract his stories and tips from his extensive experience in creating crowd-pulling content during our latest podcast, Magnetic.